What is the color of money? Of love? Of the ocean? In the United States, most people respond that money is green, love is red and the ocean is blue. Many concepts evoke related colors — whether due to physical appearance, common metaphors, or cultural conventions. When colors are paired with the concepts that evoke them, we call these “semantically resonant color choices.”
The Right Colors Make Data Easier To Read
Using existing color-concept relationships leads to faster analysis.
April 23, 2014
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Practical ways to improve your decision-making process.