Financial services firms want to reach more women; so I conclude from data presented by Pamela Grossman of Getty Images at SXSW this year. According to data collected by Getty, financial firms are buying 20% more stock photos of women today than they were five years ago. At the same time, the share of men shown in their advertising has declined.
Why the Financial Services Industry Is Showing More Women in Its Ads
It’s not just about softening their image.
April 17, 2014
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Learn how to communicate with your customers—strategically.