Each morning usually begins by catching up on my emails with a strong coffee, I’m an early riser so take advantage of a nice quiet office at 8am. Working in team Supernova means each day is different as projects develop and new briefs come in, so I start the day making sure everything from the day before has been covered off and understanding what the key tasks for the day ahead are.
I will usually sit down with the partnerships team to discuss our live projects. A big part of what we do is project management; with so many moving parts in any partnership, from licensing deals to talent to media delivery, it’s really important that we catch up as a team regularly so we can ensure every project runs as smoothly as possible for our clients! One of our big projects at the moment is working on an AFP (ad-funded programme), so after we catch up we will sit down and review the latest rough cut of an episode, feeding back our notes to the client and the production team- the project is starting to feel very real now!
Most mornings involve a status meeting with clients, either face to face or by conference call. Status meetings are a must with so much going on, they give us the opportunity to discuss live projects and keep our clients completely in the loop. We pride ourselves on working transparently and collaboratively with our clients, so keeping them up to date with each element of a partnership project is really key, even if they are tricky conversations around talent demands!
After we’ve caught up with clients, the afternoon typically consists of meetings with media owners to discuss any projects we have with them, but also on any briefs we have, both from clients and also proactively discussing anything exciting or client relevant in the market. We have great relationships with media owners which means we are able to work closely to create some great plans for clients. As a team, we work across all media so meeting with media owners gives a great arsenal of opportunities for clients, and allows us to challenge briefs with cross-media partnerships.
If we have a brief deadline, we will sit down as a team and go through each response. We create score cards based on the client’s key objectives for the campaign, and go through each response scoring the idea against the criteria. This process allows us to assess if the idea will work for the client, where the weak spots may be, and to give clear feedback to both media owners and clients as to our recommendation.
Towards the end of the day I am usually making sure all the actions outlined for the day have been covered off. This can range from ensuring a contract has gone over to clients or making sure talent has posted the right image to Instagram! I live by my to do list so the last part of the day is devoted to making sure everything for the day has been ticked off, and proactively starting my list for the following day.
