Selling 2.0 The Future of Commerce: Gerd Leonhard at Google Zuerich
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My presentation at the Google Retail Day 2010, in Zuerich, June 10, 2010. Topics: Data is the new Oil - and what does that mean for Marketing? Always-on, interconnected, mobile users: the future is truly different. From Network to NETWORKED
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Selling 2.0 The Future of Commerce: Gerd Leonhard at Google Zuerich
- 1. Selling 2.0: the Future of Commerce in a mobile Broadband World www.mediafuturist.com www.twitter.com/gleonhard
- 3. This is not about technology Source: Slideshare.net
- 5. ‘Broadcast’ Business Model: increasingly ignored - and much too costly
- 7. Soon Ubiquitous mobile social & commercial Connectivity Today
- 9. Watering Cans and Sprinkler-Systems
- 10. From ‘The Network’ to The Networked
- 12. ‘Selling’
- 14. Connectivity + Mobile + Social is changing the very definition of Selling, Paying and... Value Youtube.com/user/ScholzundFriends
- 15. Whatever you are selling... You are in the Audience Business
- 16. Businesses - and their Leaders - become Connectors (not just Directors)
- 17. Distributed Commerce - Social Commerce
- 18. Social Commerce: Connecting to ‘People Like Myself’
- 19. The Power of Like-Mindedness
- 21. The Future of Selling: B2C and B2B!
- 22. Are you & your company providing enough “Social Oxygen”...?
- 23. Noise: the past
- 24. Noise Attraction Engagement
- 25. With-Vertising Cont-Vertising Me-Vertising Engaged. Mobile. Social. Emotional
- 26. Making personal connections... being part of a tribe....
- 27. How do you talk to your customers?
- 28. Storytelling across all platforms Source: theCarbonado.com
- 29. The Future of Selling: Involving the Users
- 30. The Future of Selling: Giving something...?
- 31. All Brands will be Networked. Or invisible i.e....dead.
- 32. Nowness Our entire Media & Communications Infrastructure - the “Extension of Man” (McLuhan) - is becoming Real-Time
- 33. Value, Price, Reason, Timing, Packaging... and Trust.
- 34. Data is the new Oil. So who gets to drill, pump, refine...?
- 35. B2B and Social Media: a good fit Source: eMarketer
- 36. Thanks for your attention! email me at gerd@mediafuturist.com Twitter: gleonhard Facebook: gleonhard LinkedIn: gleonhard
- 37. The Future of ‘Selling’ Interrupt with Ads & Pitches Try to ‘own the customer’ Control Consumer Centralized Selling Attract & Engage Decentralized Commerce Relevance of Trust Now and Here 10 7.5 5 2.5 0 Now 2012 2015 2020