Overview:
A simple dashboard tool that has to capture data from Facebook ADS showing a GRID and GRAPH (prefer if we use fusioncharts or similar)
The tool must capture data 3x a day and store it in my DB, the main funcionalities are:
- Facebook Connect to user account to gather data from ads;
- Create graph (from fields coming from DB)
- Create grid (from fields coming from DB)
- Have user permission for admins and clients
- Export PDF
We will provide the layout, which will be very very simple.
The DATABASE STRUCTURE HAS BEEN CREATED, prints in attachment.
TECHNICAL DETAILS:
1) Technical Features
A. Data capture on Facebook;
B. MySQL database structure:
- Dados_raw: Facebook data per day, facebook id;
- Dados_agencia: id agency, name of agency, vendor, encouragement, bv, forwarding, commission;
- Dados_cliente: id_facebook, customer name, segment, id_agencia.
C. Robot to capture data three times a day.
2) Navigation - ADMIN
A. Summary of Day and / or period with the following information:
- Grid with columns: customer name,
clicks, fans, cost per fan, conversion rate, revenue (money) , revenue (%)
- Totalizers
- Conditional formatting%:
<= 19 red
> = 20 and <= 29 yellow
> = 30 and <= 49 Green
> = 50 lime green
- Chart with 2 axes, cumulative margin + margin%
B. Market Analysis:
- Average CPC segment
- Average CPC General
- CPF average segment
- CPF overall average
3) Report - Customer
A. Selecting Reports by campaign;
[login to view URL]
- Display a Campaign;
- Display of Advertisements;
C. Graphics
- Graphic by day with two axes
- Population Chart
4) Settings Panel - ADMIN
A. Registration of the agency;
B. Registration of client:
- Name of client;
- Facebook connect -> id client;
- Associated agency.
C. Configuration Dolar
D. Create Report
- Name of the report;
- Insert the number of PI;
- Month of the PI;
- E-mail Client;
- Columns to be used;
- Chart 2 axes (fields);
- Graphic demographic? (Yes or no, for more premium customers);
- Field observations by the report;
- Issue report.
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