SEO for our website

I need someone to improve our SEO rankings for [login to view URL] Note: Only White Hat Tactics/Techniques/Methods should be used and Google guidelines/Terms and Conditions must be followed. Just to be clear: we do NOT want to use any Black Hat SEO methods. To be successful as bidder you MUST: 1) Be an expert in SEO and be knowledgeable about the latest techniques 2) Have great English; 3) It's a Joomla site so - so some knowledge of this might be helpful Project Scope: 1) You will provide detailed recommendations and an action plan for my approval; 2) You will then implement the recommendations I approve; 3) If new content writing is required - you will have to create clear specifications for the new content and we may even ask you to write such content; How to Apply for this Project: 1) Message me with examples of sites you have done this for and the key words you promoted 2) Include the word: "Spooky" as the very FIRST sentence in your response, so I will know that you actually read the project; 3) Describe clearly how you will charge for this project, and put in an exact figure - not a range, any bid with a "you decide what you want to pay" will be ignored 4) Describe what makes you qualified as an expert on SEO; 5) Describe WHY you're the best person for the job. Happy bidding! Thanks Rodney