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Twicase1000 Now Function2 Tv 2
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Twicase1000 Now Function2 Tv 2
1.
2.
実在の会社とは全く無関係です
3.
私の所属している会社とは一切関係ありません
4.
写真は無断で使用しておりますので目隠ししました(すみません) m(..)m
5.
笑って見てもらえれば幸いです
6.
再配布は厳禁です以上ご理解ください。 【重要】 この資料について 1
7.
「なう」機能付きテレビ導入のご提案 イメージ XXX株式会社 御中
XXXXX社長様 チーム#twicase1000
8.
アジェンダ 3 チーム#twicase1000ご紹介
背景およびニーズ ソリューション説明
9.
10.
11.
アジェンダ 6 チーム#twicase1000ご紹介
背景およびニーズ ソリューション説明
12.
日本国内では万年3位のシェアであり、起死回生の打ち手が必要な状況と認識しております 御社の状況 7
2009年薄型TV出荷実績シェア 薄型TV出荷台数推移 出荷台数 シェア奪回可能な製品開発のために市場のニーズの再検証が必要->市場・顧客ニーズから導出 2010 2009 2008 2007 2006
13.
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メインの娯楽はテレビの視聴市場全体 ‐高齢化社会と余暇の過ごし方 8 余暇時間の使い方(n=68)
人口構成 65歳以上が人口の約20%を占める この層は日本の預貯金の約65%を保有している! 市場としてはこの富裕なシニア層に狙いをつけるのもひとつの解になる
15.
16.
他者との会話のチャンスがない9 接触頻度が高く視聴時間が長いテレビで社会参画の機会(外部つながっている感)を創出できないか?
17.
ツイッターをやり始めてから社会参画もアクティブに変化した例は枚挙にいとまがない 【参考】 つぶやきと社会参画 10
寝てるひまありませんよ。以前よりも早起きになりました。w なう! 肌のつやがよくなった。ツイッターのおかげです。だう! <78歳男性> <76歳女性> ツイッター導入後の変化(N=7) @babajin72 @jiji7809
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独居老人の孤独死
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老・老介護
21.
遠隔介護 等々11 シニア層特有の課題に解決策を見いだせばそこに勝機が見える
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23.
アジェンダ チーム#twicase1000ご紹介 背景およびニーズ
ソリューション説明 13
24.
25.
子が親を思う気持ち支援する機能「なう」機能 社会参画支援 親思い支援
受動的 能動的 なう なう 「なう」機能つき薄型テレビ バラビア‐なう46型(イメージ) なう なう なう なう なう なう なう だう 14
26.
27.
ソリューション高度化ロードマップ 16 「だう」対応
「ばう」対応(予定) 音声認識対応 技術の高度化・複雑さ 動画アップ対応 行動トリガー対応 今回のスコープ 第一世代 第二世代 第三世代 家電以外にも展開! 市場規模 1000億円 8000億円 12兆円
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例)孫が遊んでいるゲーム機に「なう」と呼びかける
30.
例)おじいちゃん、おばあちゃんのキャラが「なう」と呼びかける
31.
携帯での音声認識による「なう」機能の実装
32.
例)ボタン一つで10秒程度つぶやいたものをテキスト化してTWにアップ
33.
例)または音声のまま「なうぅぅぅぅ~」とアップする機能
34.
御社半導体を活用した無線チップによるトリガー「なう」
35.
例)「トイレなう」「お風呂なう」「洗濯なう」「空き巣なう(防犯)」など17
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37.
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40.
御社女子社員またはイケメン社員(希望により)との月1回程度の情報交換会の開催
41.
マネジメント層行きつけの接待場所での懇親会(キックオフ時、中間報告時、最終報告時)交通費は上記に含みません。別途請求させていただきます。 また、遠隔地(御社本社より100キロ以遠)への出張時には交通費・宿泊費を別途請求させていただきます。 21