Going on through Noon Saturday, January 28th, at the Detroit Science Center, WWJ Newsradio 950 is raising money to help keep needly families warm this season during our 2011 Winter Survival Radithon for THAW.

In the midst of the action, Friday, WWJ got a chance to chat with THAW CEO Susan Sherer, as she stopped by the Pedal for Power Challange.

Check it out below:

 - VIEW PHOTOS FROM THE EVENT -

THAW assists families in need by preventing utility shut-off, providing fuel or restoring services. 91% of every dollar that THAW spends goes directly to help those in need.

TO DONATE CALL (888) 539-4950

A little shy?  DONATE ONLINE.

- MORE VIDEOS HERE-