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FTC Do Not Track proposal could threaten viability of luxury Web advertising
The Federal Trade Commission?s proposal to add a ?do not track? option to Web browsers could hamper the ability to precisely target consumers that makes display advertising a valuable tool to luxury brands.
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Christie?s bids on mobile to supplement auctioneering
Auction house Christie?s has launched a suite of mobile tools such as device-optimized Web sites, applications and SMS alerts to bolster its digital strategy.
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Audi drives toward greener pastures with electric car reveal
In an attempt to market itself as an eco-friendly brand, Audi of America showcased its new electric car and charging station at Design Miami sustainability forum.
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Stuart Weitzman goes eco-friendly with upcoming handbag line
Shoe designer Stuart Weitzman continues to extend its brand to the accessories space with the development of an eco-friendly handbag line made for his 2011 spring/summer line.
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Alexander McQueen, Haider Ackermann, Hermes and LVMH - News briefs
Today in luxury marketing - Check out the first video for Alexander McQueen?s revamed McQ collection, Haider Ackermann does not want to make anymore men?s clothes until he feels like it.
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