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Tiffany & Co. scores the ultimate product placement at Golden Globe
Tiffany & Co. is taking advantage of a market where celebrities set trends and steer buying behaviors by spreading the word that Natalie Portman sported its high-end jewels at the 68th Annual Golden Globe Awards.
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Are flash-sale sites actually helpful for luxury brands?
Although consumers seem to flock around the red-hot trend of flash sale sites, some industry experts think that these types of sales are more flash-in-a-pan than flashy, and can actually harm a luxury brand?s reputation.
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Individual social media techniques keep Conde Nast readers engaged
Conde Nast, publisher of magazines such as W, Vanity Fair and Vogue, delegates each of its 18 titles to use social media marketing to their advantage, resulting in an unpredictable and customized interaction with consumers.
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Audi strengthens ecofriendly mission via digital brochures
German automaker Audi is reducing its environmental impact and expanding its technological innovation by providing auto show attendees access to digital brochures.
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Jaguar revs up location-based mobile initiatives to promote redesigned vehicle lineup
Luxury automaker Jaguar Cars Ltd. is running location-targeted display and search advertising to drive awareness of its new vehicle lineup and generate leads for its car dealerships.
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Yves Saint Laurent, Tods and Prada - News briefs
Today in luxury marketing - Yves Saint Laurent casts Vincent Cassel; Tod?s founder to restore Rome?s Colosseum; Prada board meets Thurs on IPO option; Digital ad spend to climb 14pc, social media 35pc.
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What marketers need to know before building a branded app
Think through the process of a customer finding, downloading and using your application. What can you provide them that is beyond your Web site or marketing one-sheet?
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