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How should luxury brands prepare for Valentine?s Day?
Although some affluent consumers see Valentine?s Day as a chance for jewelry and candy companies to make money, luxury brands think outside of the proverbial chocolate box in order to reap the benefits of star-crossed lovers and their wallets.
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Bluefly expands repertoire with fragrance boutique
Online retailer Bluefly.com is expanding its product line by adding a designer fragrance boutique to its repertoire.
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Vera Wang woos upscale brides-to-be with iPhone application
Luxury couture bridal designer Vera Wang is showcasing the brand?s iconic and elegant gowns via an iPhone application.
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Why Hugo Boss is a social media king
Luxury brands can learn from Hugo Boss? use of social media, which is effective, drives ROI and is integrated with the company?s other marketing efforts.
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Christian Lacroix, Italian designers and Burberry - News briefs
Today in luxury marketing - Christian Lacroix to debut accessories; Italian designers Valentino Garavani and Gianni Bulgari allegedly on HSBC Swiss bank list; Click ?n chat with Burberry.
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Luxury Daily will not publish on Monday, Jan. 17
Luxury Daily will not publish on Monday, Jan. 17, in observance of Martin Luther King Jr. Day. We will resume publication on Tuesday, Jan. 18.
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Hype versus reality in mobile
With the rise of mobile usage comes the flood of mobile marketing firms peddling their services and proclaiming they alone are the next big thing. But how much of this is legit, and how much of this is modern day snake oil?
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