Social bookmarking is taking a new form with the emergence of Evernote. However, other members of the industry are tasting defeat—take Delicious as an example. Delicious is one of the casualties of the subsequent Yahoo! holiday season layoffs. The search giant who has been a struggling runner-up to Google for the past few years is reportedly planning to shut down 8 products and probably merge others, including the web 2.0 social bookmarking services of Delicious. Curtains are also falling on MyBlogLog, Yahoo Picks, AltaVista, Yahoo Bookmarks, and Yahoo Buzz.

An article read on SiliconAngle recently noted that the fate of Delicious saddened experts as they see curation service and curation is becoming a hot item that are forecasted to dominate the web on 2011: “Delicious and Flickr were two of the poster children of the first flush of Web 2.0 services; their acquisitions by Yahoo in 2005 were among the first signs of an upturn in tech markets following a long recession.” Web 2.0 has started declining latter part of 2010, but Stumbleupon has regained relevance as it enters the mobile market.

Evernote’s performance in the mobile industry has solidified its stance as one of the premier emerging social bookmarking on the web. Evernote CEO Phil Libin said in an interview, “Evernote downloads are up 1000% for Android, but only 150% for the iPhone. This puts the number of users on both Android and iOS platforms much closer to each other with the iPhone keeping a very marginal lead over Android.”

But before Evernote reached this success, it also experienced a pitfall when it ran out of cash during the financial crisis that almost swallowed most of the businesses in the United States. Just when the organization was about to falter, Libin got an e-mail from a Swedish user offering investment if the company was in need of financial assistance. Suddenly, overnight and $500,000 later, Evernote had gotten back to the stable financial track. This funding that propelled various projects has helped them succeed within the market. To date, Evernote has gained solid following and attained a 5 million users-mark in no time; a record-breaking number of over 22,000 signed up in a single day. It is that milestone that triggered other financial support from various rounds of aids from investment institutions and placed confidence over the growing social bookmarking web service that is Evernote. Led by Sequoia Capital, Evernote recently received a whopping $20 million in additional funds in a third round of financing. In totality, the business has already harnessed $43 million, which is relatively enormous sum for a web and mobile service.

First of the many upgrades that gave Evernote an edge over competition is their launch of sponsored accounts that makes bill payment hassle-free. The move was made in response to the suggestions that Evernote received from its users. It also made purchase of Premium accounts easier. The biggest Evernote upgrade is its penetration with Android. Evernote 2.0 of the popular note-taking and storage platform has seen rapid growth within the Android platform. It is no secret to everyone that as you become successful with Android, you are most likely to be a victor in your industry.