SlideShare a Scribd company logo
1 of 33
The Age of The Brandividual™,[object Object],Leveraging Social Media to Build Your Personal Brand,[object Object],3/10/2010,[object Object],1,[object Object],#DFWAMA,[object Object],Mike D. Merrill,[object Object],Chief Bacon Maker and Marketing Strategist, Bacon Marketing,[object Object],President, Social Media Club of Dallas ,[object Object],@mikedmerrill,[object Object]
The New Reality,[object Object],“Your Resume Is No Longer a Piece of Paper,[object Object],It’s the Google Search Results of Your Name”,[object Object],3/10/2010,[object Object],2,[object Object]
The New New Reality,[object Object],“It’s Not What You Know,[object Object],Or Who you Know,[object Object],Or Who Knows You,[object Object],But Who Feels Like they know you”,[object Object],- Carrie Wilkerson The Barefoot Exec,[object Object],3/10/2010,[object Object],3,[object Object]
Agenda,[object Object],What is Personal Branding?,[object Object],Social Media Example: Ines Hegedus-Garcia,[object Object],Brand Tenets,[object Object],10 Steps to start building your brand,[object Object],3/10/2010,[object Object],4,[object Object],http://www.slideshare.net/mikedmerrill,[object Object]
What is Personal Branding,[object Object],3/10/2010,[object Object],5,[object Object],Personal branding is the process whereby people and their careers are,[object Object],marked as brands. The creation of an asset that pertains to a particular,[object Object],person or individual; this includes but is not limited to the appearance and,[object Object],knowledge contained within, leading to an indelible impression that is,[object Object],uniquely distinguishable.  ,[object Object],Personal branding often involves the application of one's name to various,[object Object],products. For example, celebrity real-estate mogul Donald Trump uses his,[object Object],last name extensively on his buildings and on the products he endorses,[object Object],(e.g.,Trump Hotels). 													-Wikipedia,[object Object],The Way We Market Ourselves To Others,[object Object]
Why is Personal Branding so popular?,[object Object],Growth of Social Media,[object Object],Massive Career Transition,[object Object],Changing Demographics,[object Object],Success Stories,[object Object],3/10/2010,[object Object],6,[object Object]
Brand Analysis – A Refresher,[object Object],3/10/2010,[object Object],7,[object Object]
Social Media Architecture Ines Hegedus-Garcia – Miamism.com Blogger,[object Object],3/10/2010,[object Object],8,[object Object],Digital Word of Mouth,[object Object],Creating a social media architecture has allowed Ines to cultivate her online buzz,[object Object]
Your Brand Tenets – Be Authentic,[object Object],Give to Receive: I give first with no expectation of return.,[object Object],Provide Value: I share value first. ,[object Object],Instill Trust:  I honor my commitments and manage expectations.,[object Object],Be Positive: I have sincere gratitude for what I have so that I can start each day with hope.,[object Object],Strive for Excellence: I do everything in my power to deliver my best work.,[object Object],3/10/2010,[object Object],9,[object Object]
3/10/2010,[object Object],10,[object Object]
10 STEPS TO Build Your Brand,[object Object],Now we’re Makin’ Bacon,[object Object],3/10/2010,[object Object],11,[object Object]
1.  Benchmark Current State – Search,[object Object],3/10/2010,[object Object],12,[object Object]
1.  Benchmark Current State –  Alerts,[object Object],3/10/2010,[object Object],13,[object Object]
1.  Benchmark Current State – Analytics,[object Object],3/10/2010,[object Object],14,[object Object]
PROFILE,[object Object],2.  Create Profiles and Engage ,[object Object],3/10/2010,[object Object],15,[object Object],Engage and start conversations. Offer help and answer questions,[object Object],Share  useful content such as articles, etc that your target market would value,[object Object],Become a student of each platform,[object Object],Add all of your existing friends and contacts to start,[object Object],Join groups,[object Object]
3.  Share Content ,[object Object],3/10/2010,[object Object],16,[object Object]
4.  Start Writing – Drive Google,[object Object],3/10/2010,[object Object],17,[object Object],LinkedIn Questions and Answers,[object Object],LinkedIn Groups,[object Object],Yahoo Answers,[object Object],Comment on Blogs:,[object Object],Directories: Alltop.com, Technorati.com,[object Object],Facebook Notes,[object Object],Amazon Reviews,[object Object],Review Restaurants on www.yelp.com,[object Object]
5. Purchase Your Own Domain,[object Object],3/10/2010,[object Object],18,[object Object],Best Way to Brand Yourself is to have your own URL,[object Object],.com,[object Object],.me,[object Object],.tv,[object Object],.net,[object Object],.info,[object Object],Personal Email  name@yourfullname.com,[object Object],Secure it now,[object Object]
6. The Power of Networking,[object Object],Fundamental Principals of Networking:,[object Object],The real power of the network is in the second degree.,[object Object],The real power is in the network of your network.,[object Object],So don’t focus on your own network, but ask them to introduce you to their network!,[object Object],Where to find Face to Face Networking Events:,[object Object],www.meetup.com,[object Object],www.linkedin.com,[object Object],www.facebook.com,[object Object],College Alumni Pages,[object Object],Professional Organizations: AMA, DFWIMA, DAL, etc,[object Object],Church,[object Object],3/10/2010,[object Object],19,[object Object]
7. Start Blogging,[object Object],Why Blog,[object Object],Demonstrate expertise and commitment to your industry, profession and community,[object Object],Develop your personal voice,[object Object],Searchable forever within Google,[object Object],Multiple touchpoints:  RSS, email, and onsite,[object Object],Content is King!,[object Object],3/10/2010,[object Object],20,[object Object]
8. Update Your Status Regularly,[object Object],3/10/2010,[object Object],21,[object Object],[object Object]
Promote your blog, let folks know you started a new job or you are traveling, ask questions.
Try to do something every day so your name shows up in folks home page.,[object Object]
10. Speak,[object Object],Define your signature speech,[object Object],Speak to service groups, meetups, etc.,[object Object],Facilitate a group at church,[object Object],Join Toastmasters,[object Object],Ignite Dallas,[object Object],National Speakers Association,[object Object],Certified Speaking Professional,[object Object],3/10/2010,[object Object],23,[object Object]
Productivity Applications - Desktop,[object Object],3/10/2010,[object Object],24,[object Object],TweetDeck Desktop App,[object Object],[object Object]
URL shortener built-in
View profiles
Save searches and #hashtagsOther Options,[object Object],[object Object]
Nomee
Seismic,[object Object]
Ability to update status, blog, or micro-blog or just update one by itself,[object Object]
Final Thoughts,[object Object],Own your own brand,[object Object],Perfection is the enemy of the good,[object Object],The smallest action is far greater than the best intention,[object Object],3/10/2010,[object Object],27,[object Object]
About Bacon Marketing,[object Object],We provide a range of marketing and sales strategy consulting services to include:,[object Object],Social Media Marketing,[object Object],Marketing planning and strategy,[object Object],Solutions marketing,[object Object],Product marketing and management,[object Object],Value proposition, positioning statement, and feature/benefit creation,[object Object],Individual coaching – position yourself as an expert,[object Object],3/10/2010,[object Object],28,[object Object]

More Related Content

What's hot

What Is Social Networking & Will it Really Help my Business
What Is Social Networking & Will it Really Help my BusinessWhat Is Social Networking & Will it Really Help my Business
What Is Social Networking & Will it Really Help my BusinessJohn Sullivan
 
Choosing & Using Social Media Tools
Choosing & Using Social Media ToolsChoosing & Using Social Media Tools
Choosing & Using Social Media ToolsLaDonna Coy
 
Introduction to Facebook
Introduction to FacebookIntroduction to Facebook
Introduction to FacebookSophia Guevara
 
Social Media Landscape
Social Media LandscapeSocial Media Landscape
Social Media LandscapeSue Sutcliffe
 
How's it Done? MI SA Conference Workshop
How's it Done? MI SA Conference WorkshopHow's it Done? MI SA Conference Workshop
How's it Done? MI SA Conference WorkshopLaDonna Coy
 
The Ever Changing World of Facebook - Facebook Marketing session 3 of 3
The Ever Changing World of Facebook - Facebook Marketing session 3 of 3The Ever Changing World of Facebook - Facebook Marketing session 3 of 3
The Ever Changing World of Facebook - Facebook Marketing session 3 of 3Mari Smith
 
50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits50 Social Media Tactics for Nonprofits
50 Social Media Tactics for NonprofitsChad Norman
 
Social Media: Intro To Media Relations
Social Media: Intro To Media RelationsSocial Media: Intro To Media Relations
Social Media: Intro To Media RelationsDebbie Friez
 
How Your Church Can Use Facebook to Reach Your Community
How Your Church Can Use Facebook to Reach Your CommunityHow Your Church Can Use Facebook to Reach Your Community
How Your Church Can Use Facebook to Reach Your CommunityConcordia Technology Solutions
 
Creative Ways To Use And Manage Facebook Pages
Creative Ways To Use And Manage Facebook PagesCreative Ways To Use And Manage Facebook Pages
Creative Ways To Use And Manage Facebook PagesDepartment of Defense
 
3.5.09 Powerpoint Facebook For Beginners DWC Teleclass
3.5.09 Powerpoint Facebook For Beginners DWC Teleclass3.5.09 Powerpoint Facebook For Beginners DWC Teleclass
3.5.09 Powerpoint Facebook For Beginners DWC TeleclassErin Murphy
 
Social Media Marketing for Caterers
Social Media Marketing for Caterers Social Media Marketing for Caterers
Social Media Marketing for Caterers The JDK Group
 
WWPR Presentation: Twitter Basics
WWPR Presentation: Twitter BasicsWWPR Presentation: Twitter Basics
WWPR Presentation: Twitter BasicsDebbie Friez
 
Do's and Don't of Social Media Integration
Do's and Don't of Social Media IntegrationDo's and Don't of Social Media Integration
Do's and Don't of Social Media IntegrationThree Deep Marketing
 
Overview of Social Media: Trends, Stats, and What It's All About
Overview of Social Media: Trends, Stats, and What It's All AboutOverview of Social Media: Trends, Stats, and What It's All About
Overview of Social Media: Trends, Stats, and What It's All AboutDebra Askanase
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media OverviewSparkeo
 

What's hot (20)

What Is Social Networking & Will it Really Help my Business
What Is Social Networking & Will it Really Help my BusinessWhat Is Social Networking & Will it Really Help my Business
What Is Social Networking & Will it Really Help my Business
 
Choosing & Using Social Media Tools
Choosing & Using Social Media ToolsChoosing & Using Social Media Tools
Choosing & Using Social Media Tools
 
Introduction to Facebook
Introduction to FacebookIntroduction to Facebook
Introduction to Facebook
 
Social Media Landscape
Social Media LandscapeSocial Media Landscape
Social Media Landscape
 
How's it Done? MI SA Conference Workshop
How's it Done? MI SA Conference WorkshopHow's it Done? MI SA Conference Workshop
How's it Done? MI SA Conference Workshop
 
The Ever Changing World of Facebook - Facebook Marketing session 3 of 3
The Ever Changing World of Facebook - Facebook Marketing session 3 of 3The Ever Changing World of Facebook - Facebook Marketing session 3 of 3
The Ever Changing World of Facebook - Facebook Marketing session 3 of 3
 
50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits50 Social Media Tactics for Nonprofits
50 Social Media Tactics for Nonprofits
 
Social Media: Intro To Media Relations
Social Media: Intro To Media RelationsSocial Media: Intro To Media Relations
Social Media: Intro To Media Relations
 
Designing Your Facebook Page
Designing Your Facebook Page Designing Your Facebook Page
Designing Your Facebook Page
 
How Your Church Can Use Facebook to Reach Your Community
How Your Church Can Use Facebook to Reach Your CommunityHow Your Church Can Use Facebook to Reach Your Community
How Your Church Can Use Facebook to Reach Your Community
 
Getting Started With Facebook
Getting Started With Facebook Getting Started With Facebook
Getting Started With Facebook
 
Creative Ways To Use And Manage Facebook Pages
Creative Ways To Use And Manage Facebook PagesCreative Ways To Use And Manage Facebook Pages
Creative Ways To Use And Manage Facebook Pages
 
Logic Classroom: Personal Branding and Search Engine Marketing
Logic Classroom: Personal Branding and Search Engine MarketingLogic Classroom: Personal Branding and Search Engine Marketing
Logic Classroom: Personal Branding and Search Engine Marketing
 
3.5.09 Powerpoint Facebook For Beginners DWC Teleclass
3.5.09 Powerpoint Facebook For Beginners DWC Teleclass3.5.09 Powerpoint Facebook For Beginners DWC Teleclass
3.5.09 Powerpoint Facebook For Beginners DWC Teleclass
 
Social Media Marketing for Caterers
Social Media Marketing for Caterers Social Media Marketing for Caterers
Social Media Marketing for Caterers
 
WWPR Presentation: Twitter Basics
WWPR Presentation: Twitter BasicsWWPR Presentation: Twitter Basics
WWPR Presentation: Twitter Basics
 
Don\'t Be A Twit
Don\'t Be A TwitDon\'t Be A Twit
Don\'t Be A Twit
 
Do's and Don't of Social Media Integration
Do's and Don't of Social Media IntegrationDo's and Don't of Social Media Integration
Do's and Don't of Social Media Integration
 
Overview of Social Media: Trends, Stats, and What It's All About
Overview of Social Media: Trends, Stats, and What It's All AboutOverview of Social Media: Trends, Stats, and What It's All About
Overview of Social Media: Trends, Stats, and What It's All About
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 

Similar to The Age Of The Brandividual DFWAMA

Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media WorkshopMike Merrill
 
Web 2010 – Ten Trends Defining Your Future
Web 2010 – Ten Trends Defining Your FutureWeb 2010 – Ten Trends Defining Your Future
Web 2010 – Ten Trends Defining Your FutureAffiliate Summit
 
Taking Social Media to the Next Level #paii
Taking Social Media to the Next Level #paiiTaking Social Media to the Next Level #paii
Taking Social Media to the Next Level #paiiMike Merrill
 
Personal Branding Online
Personal Branding OnlinePersonal Branding Online
Personal Branding OnlineLisa Harris
 
Build Your Brand - Build Your Career GeorgeTown University
Build Your Brand - Build Your Career  GeorgeTown UniversityBuild Your Brand - Build Your Career  GeorgeTown University
Build Your Brand - Build Your Career GeorgeTown UniversityWeb.com
 
Social Media Ctcef Conference 2009 Updated
Social Media  Ctcef Conference 2009  UpdatedSocial Media  Ctcef Conference 2009  Updated
Social Media Ctcef Conference 2009 Updatedbrooke.csukas
 
Personal Branding & You-How to use social Media to create tour own person...
Personal Branding & You-How to use social Media to create tour own person...Personal Branding & You-How to use social Media to create tour own person...
Personal Branding & You-How to use social Media to create tour own person...David Wesson
 
Brazil social media 101 march 22 2011
Brazil  social media 101 march 22 2011Brazil  social media 101 march 22 2011
Brazil social media 101 march 22 2011AdrianaForni
 
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
 
Likeable Social Media
Likeable Social  MediaLikeable Social  Media
Likeable Social MediaDavid Johnson
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingKalahub
 
Personal Branding with Social Media by @JoeyShepp
Personal Branding with Social Media by @JoeySheppPersonal Branding with Social Media by @JoeyShepp
Personal Branding with Social Media by @JoeySheppEarthsite
 
Social Media & The Effective Job Search
Social Media & The Effective Job SearchSocial Media & The Effective Job Search
Social Media & The Effective Job SearchBob Miller
 
Social Media Marketing for Business
Social Media Marketing for BusinessSocial Media Marketing for Business
Social Media Marketing for BusinessBluetrain Online
 
Leveraging Social Media: Twitter - Peer Session #1
Leveraging Social Media: Twitter - Peer Session #1Leveraging Social Media: Twitter - Peer Session #1
Leveraging Social Media: Twitter - Peer Session #1Beth Kanter
 
2009 Tstc Social Media Presentation
2009 Tstc Social Media Presentation2009 Tstc Social Media Presentation
2009 Tstc Social Media PresentationTSTC System
 

Similar to The Age Of The Brandividual DFWAMA (20)

Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media Workshop
 
Web 2010 – Ten Trends Defining Your Future
Web 2010 – Ten Trends Defining Your FutureWeb 2010 – Ten Trends Defining Your Future
Web 2010 – Ten Trends Defining Your Future
 
Taking Social Media to the Next Level #paii
Taking Social Media to the Next Level #paiiTaking Social Media to the Next Level #paii
Taking Social Media to the Next Level #paii
 
Personal Branding Online
Personal Branding OnlinePersonal Branding Online
Personal Branding Online
 
Impact of Social Media on Marketing
Impact of Social Media on MarketingImpact of Social Media on Marketing
Impact of Social Media on Marketing
 
Build Your Brand - Build Your Career GeorgeTown University
Build Your Brand - Build Your Career  GeorgeTown UniversityBuild Your Brand - Build Your Career  GeorgeTown University
Build Your Brand - Build Your Career GeorgeTown University
 
Social Media Ctcef Conference 2009 Updated
Social Media  Ctcef Conference 2009  UpdatedSocial Media  Ctcef Conference 2009  Updated
Social Media Ctcef Conference 2009 Updated
 
Personal Branding & You-How to use social Media to create tour own person...
Personal Branding & You-How to use social Media to create tour own person...Personal Branding & You-How to use social Media to create tour own person...
Personal Branding & You-How to use social Media to create tour own person...
 
Brazil social media 101 march 22 2011
Brazil  social media 101 march 22 2011Brazil  social media 101 march 22 2011
Brazil social media 101 march 22 2011
 
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
 
Likeable Social Media
Likeable Social  MediaLikeable Social  Media
Likeable Social Media
 
Content
ContentContent
Content
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Social networking
Social networkingSocial networking
Social networking
 
Personal Branding with Social Media by @JoeyShepp
Personal Branding with Social Media by @JoeySheppPersonal Branding with Social Media by @JoeyShepp
Personal Branding with Social Media by @JoeyShepp
 
Social Media & The Effective Job Search
Social Media & The Effective Job SearchSocial Media & The Effective Job Search
Social Media & The Effective Job Search
 
Social Media Marketing for Business
Social Media Marketing for BusinessSocial Media Marketing for Business
Social Media Marketing for Business
 
S C O R E Workshop 2011
S C O R E Workshop 2011S C O R E Workshop 2011
S C O R E Workshop 2011
 
Leveraging Social Media: Twitter - Peer Session #1
Leveraging Social Media: Twitter - Peer Session #1Leveraging Social Media: Twitter - Peer Session #1
Leveraging Social Media: Twitter - Peer Session #1
 
2009 Tstc Social Media Presentation
2009 Tstc Social Media Presentation2009 Tstc Social Media Presentation
2009 Tstc Social Media Presentation
 

More from Mike Merrill

Building Relevance in B2B Content Marketing
Building Relevance in B2B Content MarketingBuilding Relevance in B2B Content Marketing
Building Relevance in B2B Content MarketingMike Merrill
 
4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Print...
4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Print...4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Print...
4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Print...Mike Merrill
 
Local Online Marketing - Key Strategies to Drive Revenue
Local Online Marketing - Key Strategies to Drive RevenueLocal Online Marketing - Key Strategies to Drive Revenue
Local Online Marketing - Key Strategies to Drive RevenueMike Merrill
 
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013Mike Merrill
 
Leveraging Local Influencers - Mike Merrill - Driving Sales Executive Summit
Leveraging Local Influencers - Mike Merrill - Driving Sales Executive SummitLeveraging Local Influencers - Mike Merrill - Driving Sales Executive Summit
Leveraging Local Influencers - Mike Merrill - Driving Sales Executive SummitMike Merrill
 
Gamification of User Adoption Startup Weekend
Gamification of User Adoption Startup WeekendGamification of User Adoption Startup Weekend
Gamification of User Adoption Startup WeekendMike Merrill
 
PAII Presentation on Google, Content Marketing, Social Media ROI, and Groupon
PAII Presentation on Google, Content Marketing, Social Media ROI, and GrouponPAII Presentation on Google, Content Marketing, Social Media ROI, and Groupon
PAII Presentation on Google, Content Marketing, Social Media ROI, and GrouponMike Merrill
 
Social Media ROI Explained
Social Media ROI ExplainedSocial Media ROI Explained
Social Media ROI ExplainedMike Merrill
 
DFW Unplugged Social Media Club of Dallas
DFW Unplugged Social Media Club of DallasDFW Unplugged Social Media Club of Dallas
DFW Unplugged Social Media Club of DallasMike Merrill
 
Social Media Measurement and ROI
Social Media Measurement and ROISocial Media Measurement and ROI
Social Media Measurement and ROIMike Merrill
 
For the Love of Bacon - America's Cult Meme
For the Love of Bacon - America's Cult MemeFor the Love of Bacon - America's Cult Meme
For the Love of Bacon - America's Cult MemeMike Merrill
 
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...Mike Merrill
 
The Age of the Brandividual
The Age of the BrandividualThe Age of the Brandividual
The Age of the BrandividualMike Merrill
 

More from Mike Merrill (13)

Building Relevance in B2B Content Marketing
Building Relevance in B2B Content MarketingBuilding Relevance in B2B Content Marketing
Building Relevance in B2B Content Marketing
 
4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Print...
4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Print...4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Print...
4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Print...
 
Local Online Marketing - Key Strategies to Drive Revenue
Local Online Marketing - Key Strategies to Drive RevenueLocal Online Marketing - Key Strategies to Drive Revenue
Local Online Marketing - Key Strategies to Drive Revenue
 
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013
How To Identify Local Influencers - Mike Merrill #BrandAidTX 2013
 
Leveraging Local Influencers - Mike Merrill - Driving Sales Executive Summit
Leveraging Local Influencers - Mike Merrill - Driving Sales Executive SummitLeveraging Local Influencers - Mike Merrill - Driving Sales Executive Summit
Leveraging Local Influencers - Mike Merrill - Driving Sales Executive Summit
 
Gamification of User Adoption Startup Weekend
Gamification of User Adoption Startup WeekendGamification of User Adoption Startup Weekend
Gamification of User Adoption Startup Weekend
 
PAII Presentation on Google, Content Marketing, Social Media ROI, and Groupon
PAII Presentation on Google, Content Marketing, Social Media ROI, and GrouponPAII Presentation on Google, Content Marketing, Social Media ROI, and Groupon
PAII Presentation on Google, Content Marketing, Social Media ROI, and Groupon
 
Social Media ROI Explained
Social Media ROI ExplainedSocial Media ROI Explained
Social Media ROI Explained
 
DFW Unplugged Social Media Club of Dallas
DFW Unplugged Social Media Club of DallasDFW Unplugged Social Media Club of Dallas
DFW Unplugged Social Media Club of Dallas
 
Social Media Measurement and ROI
Social Media Measurement and ROISocial Media Measurement and ROI
Social Media Measurement and ROI
 
For the Love of Bacon - America's Cult Meme
For the Love of Bacon - America's Cult MemeFor the Love of Bacon - America's Cult Meme
For the Love of Bacon - America's Cult Meme
 
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...
 
The Age of the Brandividual
The Age of the BrandividualThe Age of the Brandividual
The Age of the Brandividual
 

Recently uploaded

Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 

Recently uploaded (20)

Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 

The Age Of The Brandividual DFWAMA

Editor's Notes

  1. Just Imagine It’s Monday Morning You arrive at 6:30am to get a good start on your day. You are planning your day and feeling pretty solid. Saying, I own this day 8am and a few coworkers stroll in – brief pleasantries exchanged 8:15am email from CEO comes across stating the company has decided to layoff 6.5% of workforce You assume, obviously the folks who are getting let go would have been told before said email came across 8:30 Your boss shows up with a weird look on his face You know- his eyes are wateringWhat’s the first thing you do in that situation?
  2. How many of you Google’d the speakers tonight before coming. How about Googling customers/consultants before the first meetingWe all do itInteresting stat: 3 Years ago there were only 2 Billion searches a day, today 60 BillionReplacing sales people
  3. Personal branding existing before social media. It was called reputation, character, credibility, etcThe reach was smaller Office, customers, suppliers, church, trade associations, events
  4. Branding: Use of a name, symbol (nike), Term (“Fedex it”) or design (absolut) that identifies a productBrand Equity: Most valuable component of a product or service Communicates a variety of information and reduces risk to the consumer Key differentiator in categories where products are otherwise commodities such as Dole PinapplesBrand Equity Valuable in 3 Ways: Memory- the consumer remembers the brand, the brand name itself provides information ot the consumer beyond what appears on the labelEvaluation – branded items reduce shoppers time and effort to choose a product; brand information builds trust, therefore improving the consumers’ impressions and evaluation of the productExtensions – strong brand equity makes it easier to launch new products by leveraging the equity of the old ones (extension may however dilute/damage core brand)5 Levels of Brand Familiarity:Brand Insistence – goal for targeted marketing campaigns, consumers will search for the termBrand Preference – consumers usually choose the brand over other productsBrand Recognition – customers remember the brandBrand Non-Recognition – consumers don’t recognize the brand at allBrand Rejection – consumers won’t buy the brand unless the image is changed
  5. Entered Local Market 6 Years AgoVoted top 10 Realty Blogger