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Simplifying Regulatory Compliance for Dietary Supplement Marketers

#WarningLetterWednesday is an important reminder that blogs, testimonials, and discussing ingredient benefits can easily cross the line into claims, especially when filled with high-risk buzzwords! 🔷The FDA and FTC look for a material connection. The material connection was evident in this warning letter, as there's a hyperlink (Call To Action) to a shopping cart, as noted here. ➡️From warning letter: On the "Prevent MRSA Infection" blog post ... which hyperlinks to the product webpage for B Complex. 🔷I discuss best practices for reducing risks on blogs here. 👓http://ow.ly/y5V050HK3rg 🔷Ingredient descriptions on a commercial website may be implied product claims. I discuss this here. http://ow.ly/ugtg50HK3re 🔷A good strategy is to ensure ingredient education is free of high-risk "buzzwords" or disease claims. Some examples are anti-inflammatory, insomnia, or anything ending in "itis" (arthritis). Here is a WLW post and video about this from a few months back. http://ow.ly/Mq1P50HK3rf 🔷Product testimonials can be marketing claims, especially as they're highlighted in this company's "Customer Stories" section. ➡️From warning letter: "'I have been taking CellRenew since May of 2003. . . . This product has kept my arthritis at bay. . . .'" This company talks about viruses that are top of mind for the FDA, and I am unsurprised by this warning letter. Good job, Denver office! We've seen the Denver office focus on claims made in blogs before, a cautionary tale for companies in their district. Read the full warning letter here: http://ow.ly/3ENq50HK3rj Follow 👉My Warning Letter Wednesday LinkedIn Group for early WLW access👉http://ow.ly/B2xs50HK3rh #RegulatoryEducationSeries #RegulatoryCompliance #DietarySupplements

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