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Lecture 6-5:  Social Networking for Entrepreneurs
There are real business uses for social networks If they are used  properly , social media can be a profitable part of your overall marketing strategy
Section 1: What NOT to Post
Don't post ANYTHING without planning -  see Walmart example Don't spam people - "You know how some marketers without even saying "hi" start posting their websites' urls on your wall. That really annoys me and I know that it annoys other people." - Lana Kravtsova, www.dreamfollowers.com Please don't post boring stuff that only you care about
[object Object],[object Object],[object Object],[object Object],[object Object]
Be Sure to Choose the Right Tool for Your Market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Section 2:  How to Generate Interest in Your Product Building Your Target Market “List”
Online vs. Offline ,[object Object],[object Object],[object Object],[object Object]
Online vs. Offline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online vs. Offline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Example ,[object Object]
 
 
 
 
You need both a Page and a Group ,[object Object],[object Object]
Once You Get Set Up Time for the Moment of Truth
Section 3: "Just Click the Subscribe Button" Making the Ask
Does Your Message Come Off Like This?
Make a Safe Initial Offer
"Free Sample" Give something your target will find valuable away in exchange for their contact info
Now you can sell them stuff!
Note: If your product costs big $$$ ,[object Object],[object Object],[object Object],[object Object]
Review and  Lessons Learned:
Advertising is DEAD ,[object Object],[object Object],[object Object],[object Object],[object Object]
The best in the biz (Google, Facebook, Youtube, etc.) help people do what they already want to do You should do the same
Reference sites ,[object Object],[object Object],[object Object],[object Object]
Questions? [email_address]

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Social Media Marketing (Facebook & LinkedIn) for Entrepreneurs & Small Business

  • 1. Lecture 6-5:  Social Networking for Entrepreneurs
  • 2. There are real business uses for social networks If they are used properly , social media can be a profitable part of your overall marketing strategy
  • 3. Section 1: What NOT to Post
  • 4. Don't post ANYTHING without planning - see Walmart example Don't spam people - "You know how some marketers without even saying "hi" start posting their websites' urls on your wall. That really annoys me and I know that it annoys other people." - Lana Kravtsova, www.dreamfollowers.com Please don't post boring stuff that only you care about
  • 5.
  • 6.
  • 7. Section 2: How to Generate Interest in Your Product Building Your Target Market “List”
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.
  • 17. Once You Get Set Up Time for the Moment of Truth
  • 18. Section 3: "Just Click the Subscribe Button" Making the Ask
  • 19. Does Your Message Come Off Like This?
  • 20. Make a Safe Initial Offer
  • 21. "Free Sample" Give something your target will find valuable away in exchange for their contact info
  • 22. Now you can sell them stuff!
  • 23.
  • 24. Review and Lessons Learned:
  • 25.
  • 26. The best in the biz (Google, Facebook, Youtube, etc.) help people do what they already want to do You should do the same
  • 27.